Case Study

Loyalty Card

After the merger of several popular sportswear retailers, the resulting chain asked us to help develop a global loyalty program that combined the best features of the original programs. Some stores used the classic bonus-accumulation system, while others had complex membership levels systems tied to purchase volumes.

PassPoint created a new program where loyalty cards were paired with the bonus accumulation mechanism and various membership levels. These new digital cards were issued and sent to all existing customers simultaneously. In addition, PassPoint developed a modern online registration system for new customers that moved away from the traditional filling out of paper forms and greatly reduced both the registration time, as well as the number of errors in entering customer data into the CRM system.

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